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Executive Info Kit


HR That Works 
A Powerful Opportunity for HR Consultants

CONTACT:
Don Phin, President
800-234-3304 
don@hrthatworks.com


 

What Others Are Saying:

"Superb, cutting edge material ... low on verbiage and high on readily applicable techniques."

Robert Bregman,
Senior Research Analyst,
Insurance Risk Management Institute

Executive Summary

1. HR consultants can quickly provide leadership, offering help every business needs — HR consulting is a highly competitive specialty. The HR That Works's offers HR consultants the chance to transcend such competition, increasing their visibility and income.

[More: Features and Benefits]

2. The Secret to Preventing Employee Lawsuits — The workplace gets riskier every day. The HR That Works ® program helps business clients insure compliance with the complex requirements of employment law so that they are unlikely to incur or lose a discrimination, sexual harassment or other employment case. Of course, defending a lawsuit can be an expensive proposition even if you win. The best service an HR consultant can provide business clients is the real secret to avoiding legal problems: powerful, positive employment relationships right from the day of hiring. HR That Works membership provides members with everything needed to help clients accomplish this simply and profitably.

[More: Keeping your clients out of court]

3. Using Online HR Strategies to Full Advantage — Don Phin became an Internet pioneer by devising a revolutionary new way to deliver the human resource know-how, forms, information and strategies more effectively and economically via the World Wide Web. A key feature of the program is a growing nationwide network of attorneys, insurance agencies and HR consultants uniquely equipped to advise and represent employers while enhancing their own incomes and professional reputations. Members of HR that Works can boost revenues by offering the HR That Works program to their clients and prospective clients, while at the same time using its full range of resources to market their own professional services —a true win-win situation.

More on Internet tools for consulting

4. How to Build Your Independant Practice — It's no secret that specialization is the road to professional success. But even the most knowledgeable attorney or consultant can only reap the benefits of a specialized practice if potential clients know about it, and that calls for marketing. Here is an array of proven methods that have proven effective for building a profitable HR practice in today's competitive professional environment.

More: Building your professional practice

"The Employer Advisors Network program for the independent practitioner is a marketing masterpiece!"

Ken Varga,
President,
Professional Buyers Guild

The Facts

1. The facts — The HR Opportunity is real. The need for HR services will cause the sector to grow faster than the national average over the next 10 years. CNN/Money says HR is the 4th most attractive career for the future. Are you positioned to profit from this trend or will your practice be overrun by PEO's, payroll vendors, and others geared up to exploit this opportunity?

There are millions of companies in need of HR support, including consulting, coaching and access to online resources such as HR That Works. The need will be exacerbated as the economy recovers, demographics change and compliance regulations become ever more onerous.

2. The Secret to Preventing Employee Lawsuits — One out of five civil lawsuits is employment-related, according to insurance industry analysts, and a typical business is much more likely to be sued by a former employee than audited by the IRS. Employees win close to two thirds of cases, with damage awards averaging more than $250,000, and nonrecoverable expenses of legal defense averaging more than $150,000. Knowing how to avoid destructive employee lawsuits has become a vital skill for every business person. At least four out of five legal actions by employees against employers fall into the categories of discrimination, wrongful termination, sexual harassment or wage and hour.

Employees are protected against discrimination based on race, creed, color, national origin, marital status, medical condition, sexual orientation or preference, religion, age, physical and/or mental disabilities or pregnancy under the following federal laws:

  • Title VII of the Civil Rights Law of 1964

  • Age Discrimination in Employment Act of 1967

  • Equal Pay Act

  • Rehabilitation Act of 1973

  • Pregnancy Discrimination Act of 1978

  • Americans with Disabilities Act of 1990

  • Older Workers Benefit Protection Act of 1990

  • Civil Rights Act of 1991

  • Family and Medical Leave Act of 1993

  • And many more!
Employment discrimination complaints can be filed either with the court system or with the Equal Employment Opportunity Commission (EEOC) and its state equivalents.

More employees and their attorneys elect to bypass the EEOC hearing process and file their complaints in court, where money judgments can be much higher because of punitive damage awards. In addition, the high legal expenses of pretrial discovery, motions and trial make it more likely that the defendant employer will pay an out-of-court settlement even in a case where the company would probably not be found liable in a trial. Attorneys fees can easily cost more than $100,000 to defend a discrimination claim and the verdicts are staggering. Even a nuisance claim can easily cost $70,000+ to settle.

Wrongful termination is one of the most common grounds for employee lawsuits. Even though the general rule is that employees can be fired at will — at any time, for any reason, with or without cause and with or without notice — the courts have recognized so many exceptions that they swallow the general rule. If an employer makes statements at the time of hiring an employee that can be construed as promises of permanent employment, for example, the court can find an implied contract protecting the employee from being fired at will. Since wrongful termination laws include "constructive discharge, " where the employee's work environment becomes so hostile that he or she is forced to resign for financial, physical or emotional well-being, wrongful termination often becomes an issue in sexual harassment, discrimination and whistle-blowing cases.

Sexual harassment lawsuits are among the most common and most lucrative cases in the legal system today, often resulting in punitive damage awards exceeding $1 million. They fall into two categories — "quid pro quo harassment" (where sexual contact is made a condition of employment) and "hostile environment harassment" (where verbal, visual or physical conduct of fellow employees creates an intimidating, hostile or offensive working environment). Even though the employer may have nothing to do with the harassment—and may not necessarily be aware of it--the business can be held liable for failing to prepare, distribute, publicize and enforce a written policy against sexual harassment, or for failing to educate employees about exactly what constitutes sexual harassment, or for failing to investigate complaints and take appropriate action.

Personnel forms, special reports and training materials designed to protect employers from charges of discrimination, wrongful termination, sexual harassment and other common employee lawsuits are available for members. Among the additional tools included in the HR That Works program is an Audit, which helps employers find out where they may be vulnerable to employee lawsuits and tells what steps they can take to protect themselves. Other compliance materials include training presentations, quizzes and complete forms, checklists and guidelines for investigating complaints.


Lawsuit Free!
How to Prevent Employee Lawsuits

"The Employer Advisors Network provides an incredible cross-marketing opportunity for our insurance agent members. It is an impressive model that should greatly benefit its members and their growing clientele."

George Nordhaus,
President,
Insurance Marketing and Management Services

Keeping Clients Out of Court

"When I came out of law school," Don Phin recalls, "I figured I could be a hero by helping poor, victimized workers fight back against their abusive, villainous bosses. Grinding into the wee hours of the night is expected when you are playing the hero role. And sure, I made a lot of companies burn up a lot of money in legal fees and put six-figure settlements in my clients' pockets. But then one day the reality hit me: many of these clients blew the money within three years, just as lottery winners do. Is that what all my sacrificing was for?"

Don realized that he and thousands of other trial lawyers were creating a huge need for strategies and tools to help head off the kind of litigation that too often saps business and their managers of cash, time and energy. He devised ways to show employers how to take precautions against the kinds of complaints he had been filing on behalf of his employee clients for more than a decade. His methods included talking with executives and managers in seminars and workshops, as well as developing policies, contracts and other tools to help them achieve compliance with the law.

While writing his first book, LAWSUIT FREE! HOW TO PREVENT EMPLOYEE LAWSUITS, Don saw that the standard lawyerly advice ("Cover your behind — -and get it in writing") wasn't all that helpful. Compliance with the law, by itself, is no guarantee against litigation. A great number of sexual harassment, discrimination and wrongful termination claims are filed out of ignorance, because even when the employer is well informed on the law, employees may not be. Even though many employee lawsuits are ultimately determined to be groundless, that doesn't prevent them from being filed, nor does it offer much solace through many expensive months of depositions, motions to produce documents and other discovery procedures and the mounting legal fees that come with them.

The real trick, Don discovered, lay in cultivating enthusiastic employees instead of disgruntled ones. His philosophy evolved and grew more positive as he put more distance between himself and courts of law. In his second book, BUILDING POWERFUL EMPLOYMENT RELATIONSHIPS!, he wrote, "The most critical component for today's business success is personnel management. It is the one constant in a sea of change. The failure of this relationship results in turnover, disloyalty, unproductivity and lawsuits. The mastery of it results in profitability and joy."

Easy to say, but what does mastery of personnel management really mean? As Don said in a recent symposium for employers, "Many workplace policies and procedures were designed MORE THAN 50 years ago, when management's goal was to control employees. Do what we tell you to do and we'll punish you when you don't. Please don't think for yourself because that's more dangerous than it could ever be helpful. Managers didn't care whether or not the employee felt good. They only cared whether they could get workers to work hard from 9:00 'til whenever."

"But guess what. Now it's a new century and the whole notion of Control is Dead. Gone. Poof. Forget-about-it! What has taken its place? Management by Agreement. That's right, the New Age is here. And it's creeping into the workplace. To be successful today, we have to create management systems that allow business owners and managers to empower the workplace and become more inclusive in the process. We can't simply tell somebody what his or her performance should be and then attempt to control that performance. We have to enlighten them to the needs of the organization and help them to 'own' their performance. Only by creating strong bonds between the business and its employees can an employer steer clear of the kinds of workplace conflicts that are likely to escalate into full-blown court proceedings."

Strange words from a man who spent much of his adult life suing companies for a living. Yet times change, and Don is changing with them. Besides spreading his ideas through the Employer Advisors Network, he has tackled issues of workplace dramas in his latest book, VICTIMS, VILLAINS AND HEROES: MANAGING EMOTIONS IN THE WORKPLACE, co-authored with Loy Young.

Do business clients and prospective clients want to hear this kind of message from their advisors? In a world where employment disputes are commonly settled in winner-take-all adversary proceedings, do managers respect advice that guides them toward win-win situations?

You bet they do! (Just take a look at Don's Speaking Schedule.)

Personnel management online: The HR That Works Program

With virtually every business hooked up to the Internet, Don discovered that the World Wide Web provides a new tool for disseminating human resource information that has a much wider reach than personal speaking appearances or even books. When a business person is faced with the challenge of personnel management, he or she no longer reaches for the Yellow Pages first. Instead, the fastest, easiest and most informative place to look for help is the Internet. This fact has led to the creation of the Employer Advisors Network, Inc.

Available through Employer Advisors Network members, the HR That Works program is designed to meet the needs of companies who do not have full-time employment law and HR experts on staff. It helps cut through the overwhelming sea of information so that employees can master the nuts and bolts of employment compliance obligations while growing a more productive workforce.

CLIENT AND CUSTOMER BENEFITS AND FEATURES

Benefits include:

  • Improved recruitment and hiring practices. Become the Employer of Choice.
  • Substantial increase in employee productivity, teamwork and retention.
  • Dramatic decrease in employee lawsuit exposure and other destructive dramas.
  • Bottom line improvement. Career enhancement. Peace of mind.

Features include:

  • Personnel Forms and Document Portal - More than 220 personnel forms, including everything from job applications to performance documents and pre-termination checklists. Add your own documents and training materials to the portal and then give access to your management team!
  • HR Department and Audit Builder - Automated audit with suggested strategies and tools to improve your HR department. You can also build your own audits for employees, customers and vendors.
  • HR Department Improvement Plan - Automated audit with suggested strategies and tools to improve your HR department. A 40 step-by-step process for building a powerful HR Department. Take one step per month and watch the compounded effects on your company.
  • Lawsuit Free! How to Prevent Employee Lawsuits - The best nuts and bolts compliance training program in the country. Complete with audio files, forms, reports, PowerPoint presentation, video, quiz and more.
  • Employee Handbook and Contract Builder - This easy to use programs will help create or improve your employee handbook and draft employment contracts.
  • Employee Surveys and Survey Builder - Written and online surveys designed to unearth critical knowledge lying dormant within your organization. Build customized employee and customer surveys too!
  • Special Reports, White Papers and Book Summaries - More than 80 concise summaries of the most significant compliance and personnel management issues facing every company.
  • Training Modules and Tracking - Easy-to-use and customizable PowerPoint presentations including trainer's notes, handout, audit, report, forms, and a quiz. Every module also comes in streaming video format you can watch any time. Subjects include hiring, retention, culture, diversity, harassment, managing leaves, performance management, termination wage and hour, and more. Great for lunch and learns. You can also create, assign and track training plans.
  • Compliance and Management Quizzes - Automated quizzes for the assessment and training process. You can build your own online quizzes too. For example, hiring, orientation or customer quizzes.
  • Risk Management Models - Eight separate case scenarios that act as risk management fire drills. Complete with related forms and suggested approaches.
  • "Compliance & Culture" Newsletter - A visually pleasing, easy to read, newsletter with unique insights, strategies and tools.
  • Strategic HR Tools - This special section is designed to grow the HR career. Unique tools for assessing and increasing the value of the HR executive, whether they are part-time or full time.
    LI>
    Monthly Webinars - Every month we conduct a one-hour live Webinar with a legal or management expert on today's hot subjects. Most are approved for HRCI and CPE credits. More than 45 hours of excellent Webinar content is stored in both Video and MP3 formats and available at no extra cost!
  • New Member Training - We continuously offer this live one-hour Webinar for our new Members to learn this powerful program. There is also video training library, User Manual and call-in support available.
  • Legal Hotline - If you ever have a legal or HR question we have partnered with the Worklaw® Network to answer it for free. This service alone is worth getting your membership today!


How to Build Your Professional Practice

Don Phin, veteran employment law practitioner and founder of the Employer Advisors Network, offers this advice for any HR consultant seeking to build his or her practice:

  • Be committed to marketing your services as a long-term process and be aggressive. It takes several contacts — often more than seven — before a prospect will do business with you.

  • Budget at least 10 percent of gross revenue into your marketing program.

  • Focus on educating, not selling.

  • Think differently. Define and display your unique value proposition.

  • Make sure someone is in charge of your marketing program.

  • Create a firm image or brand. Use it everywhere and always.

  • Focus on "leveraging" your efforts. Do something once and get multiple benefits.

  • Exceed your clients' expectations. Make them feel good about themselves.

  • Focus your marketing message on client benefits, not firm features.

  • Test to see what works and then test, test, test, again and again.
  • Get real good at public speaking,
  • Have a product to sell that drives residual income.


Our members are provided more than 60 proven tactics for practice marketing. Here are some of them:


1. $250 Coupon--Professionals of every background have been using this method for decades. A coupon worth $250 of your time seems much more valuable than a "free consultation." Use it as a donation to a silent auction, as a door prize, etc.

2. Networking — One of the best sources of referrals continues to be other professionals. Talk to fellow professionals, regardless of their field of expertise, about HR issues affecting their offices. You can also work with fellow members of EAN.

3. Client Surveys — The best way to know how your clients think and feel about your practice is to ask them. Employer Advisors Network members receive a tested client survey to adapt for their own use.

4. E-Alerts — Build a mailing list of clients and potential clients, and send them a memo on a case of note every two months or so. Members of the Employer Advisors Network get e-alerts  sent directly to their clients.

5. Free Reports — The two most powerful words in all of marketing are "free" and "how to. " You don't need to capture a client right away; just capture their information and then begin developing a relationship with them. One of the best ways to do this is by offering a free report any time you speak, any time you send out a newsletter or e-alert, on your Web site, etc. Employer Advisors Network attorney members have over 80 Special Reports  to choose from.

6. Newsletters — Whether you publish it in print or as an "e-zine, " a monthly newsletter is an essential marketing piece. Remember, you clients are not lawyers, so don't write to them as if they were. As a member, every month your clients will get access to the Employer Advisors Network "Culture and Compliance" newsletter.

7. Public Speaking — Breakfast, lunch and dinner talks as well as participation on panels are excellent means of exposure. Post your speaking schedule on your Web site, office lobby bulletin board, and in your newsletter and local media. EAN members have numerous workshops they can "turn key" for their own use.



Testimonials

To see what companies say about HR That Works click here.


Frequently Asked Questions

1. Is a program like HR That Works available anywhere else?

A: Not as far as we know, and we've researched the question thoroughly. We see people trying to copy our model but we are light years ahead. The Employer Advisors Network program is designed to let HR Consultants compete successfully with large firms and, at the same time, completely dominate the small firm market in their local area.


2. Do you provide licenses on an exclusive territorial basis?

A:  No.  It is impossible to define a "territory" in today's economy. To avoid diluting the value of this program, we are making every effort to spread the membership out across the country in order to create a close-knit network of highly-successful agencies, lawyers, consultants and other partners who trust each other, are fun to work with and are willing to share their success.


3. What limitations do you have on the use of the program?

A: Members cannot sub-license HR That Works materials or other EAN resources or give them away for use by other attorneys, consultants, insurance companies or other vendors without written permission from EAN. However, members are welcome to work with EAN to provide HR That Works materials to others on a joint venture basis and earn passive overrides in the process. The only other restrictions and conditions are designed to prevent licensees from cannibalizing each other's marketing efforts.


4. What in the heck am I supposed to do with all these marketing materials? I'm an HR professional, not a salesman.

A: A prosperous professional better be good at marketing, too. Otherwise, you work hard and get nowhere. Success means spending the time to market yourself and then leveraging those efforts. Work "on" your practice, not just "in" it. For starters, you can sell the program whenever you speak in public; you'll find that by doing so, you grow your practice at the same time. We will also help you showcase and sell the HR That Works program. The money you make from online sales alone should grow to more than half your income.  We'll show you how to make money while working from home, or when you are on vacation!


5. What about technical support issues?

A: It's in all of our best interest to make sure that our products, services and marketing materials are easy to use and that there are no bugs in the system. In most cases, you can rely on technical support from the essential software--Microsoft 2003 or higher (including PowerPoint, Word and Outlook) and and Acrobat. You should already have your own computer techie and graphics guru as part of your business team. If a technical issue arises that they can't answer, e-mail us and we'll do our best to get it answered ASAP.


6. Why shouldn't I just develop all these materials myself?

A: If that's the business you want to be in, and you're willing to spend four or five years and tons of cash to get there, be our guest. If you'd rather devote your valuable time to building a lucrative practice instead of reinventing the wheel, just follow our marketing program and you can end up with a license to use all these materials virtually free.


7. How do I know the materials are legally accurate?

A: EAN president, Don Phin, has been practicing employment law since 1983. He is the editor of a prestigious employment practices journal. All training modules, special reports and other documents have been thoroughly researched and analyzed, reviewed by "AV" rated attorneys and other professionals across the country. and professionally edited. The materials are of the highest possible quality right now, and we expect them to get even better over time with input from you and other member attorneys. All materials provided with the understanding that they are not intended as a substitute for legal advice.


8. What do I do next?

A:
Contact us at: don@hrthatworks.com or (800) 234-3304 

We will correspond with you immediately to answer any questions and take you through an extended tour of the program.